Let's talk about search network.
Now everything is done, in our search campaign congratulations on creation of our first ad campaign now to measure the performance of our advertisement, we will export the keyword performance reports of our advertisement whether we are working for Client or we are working for ourself to see the performance and the mistakes we have made in it. It would no doubt play an eminent role in saving us on cost and telling about the various factors involved are our users search term.
It's time for Display Advertisement.
Lets imagine One fine day we came up to Amazon while searching for a product.
Let's say the product be shoes. We searched the query on Google "buy nike neon running shoes" we clicked on the result and came up to Amazon but we didn't buy that nike shoes because we didn't have enough money to buy that shoes that time, we closed amazon that time. Now we would see amazon up repeatedly with it's ad when we open OLX or any other websites in the form of display ads on our laptop or mobile display again and again and again and again and again again would we buy it?
That's basically called the Re-Marketing, to market our product into the mind of user that came, but never bought the product, this remarketing technique is used to make the user aware about the product and create an urgency in the mind of user or not to let them forget about the product and go sideways past the product.
This remarketing terminology is an effective means to create more conversions for the target audiences along with creation of re-marketing advertisement someone who is curious in the field of digital marketing and wants to know how the thing works, also to make dynamic display ads and how does it look in different platforms and at different sizes.
Let's understand about shopping network
Shopping network advertisement of shopping network ads is a feature that is available in Google Ads (Google Adwords)ads for E-commerce website to sell a product or showcase a product on Google search engines. Digital marketing institute Indore trains about shopping network advertisements. The definition of shopping ads as well as product listing ads where we showcase products from E-commerce website in Google search results.
Now take into consideration the Video Network .
What are these ads?
How do we make them?
How do we show them?
These advertisements are mainly termed as video advertisements or video ads. and How do we make them?
We make them via Google AdWords.
At leading digital marketing training in Indore we learn to create our own video advertisements and are told about its various placements and various categories.
There are mainly 3 Types of Video Advertisements that we can run via Google Ads (Google Adwords)in YouTube :
Instream ads, Bumper ads and Video Discovery ads.
The main difference between these three that needs to be understand and clears all our doubts about video advertisements.
As the name suggest Instream ads runs between the streaming of the video that comes before the video or may come in between the video and we skip them in 5 seconds.
The videos are the future of engagements, about 86% get connected with the video more than reading an article. YouTube video watch time on an average is more than 48 hours per month if we calculate the population of the world to the power to the average time one person spends on YouTube. YouTube recently announced that it got 1.1 million visitors all over the world in a single day.
Do you realize the importance of videos now ?
One of the core modules best digital marketing training in Indore that focuses on users engagement and the branding of your brand via video network advertisements.