Content writing also comes up with lots of CTAs that makes our reader or our user to take actions on it. The proper use of tags that is heading tags H1 H2 H3 etc till H6 is very essential and helps us in rankings.
How to write attractive titles and description for your content and making it useful for the users who is looking forward for the answers of their query that has they typed in Google? Our content should provide that user answers of the typed in Query.
If that user is not satisfied by the quality of our content and after reading our content the user reamained dissatisied, the content is most likely to be not optimised and user friendly and is not written to keep in mind the user's Persona or the user's behaviour.